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Must Eat Donuts

Homer Simpson DonutScientists have discovered that our brains are programmed to respond to donuts.

Researchers at Northwestern University in Chicago learned that when hungry volunteers viewed a picture of a Krispy Kreme donut or a screwdriver, the donut sent their brain into overdrive.  They needed a study for this?

One of the scientists said, “There’s a very complex system in the brain that helps to direct our attention to items in the environment that are relevant to our needs, for example, food when we are hungry but not when we are full.”  The study demonstrated how the brain sifts out relevant information in a world full of stimuli.  Like donuts on a kitchen counter…

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